What does unlimited really mean?
What does unlimited mean? It's honestly not a hard thing to describe. It's the opposite of something that is "limited".
This is Dictionary.com's definition of unlimited:
un·lim·it·ed
–adjective
1. not limited; unrestricted; unconfined: unlimited trade.
2. boundless; infinite; vast: the unlimited skies.
3. without any qualification or exception; unconditional.
Sprint has stated several times, sometimes sounding like a broken record, but they have clearly stated that there is NO cap on any of their data plans for their phones (not the mobile cards nor USB modems).
So, if they've stated that it's unlimited, you might ask "What's the big deal? It's clearly unlimited!" Well, not so fast! Sprint has been known to throw this "unlimited" term out when defending describing their $10 Premium Data add-on charge. Why would they do that? See, the way that advertising basically works is you throw a whole bunch of shit to the wall and see what sticks. For the advertiser the hope is that most people won't inquire about the terminology and will simply purchase the product. (Ever see that *mouseprint at the bottom of ANY advertisement?)
When a potential customer asks, "What is this $10 I must pay for 'Premium Data'?) The response, typically similar, will sometimes mention that you get unlimited data with the Premium Data. But, wait.. the "data" add-on provides unlimited data?
Let's use the "Simply Everything" plan as an example. Doesn't the PLAN that it's being attached to, provide the unlimited data? Sprint's Press Release of the "Simply Everything" states that it provides unlimited talk, text, and data.
That sounds kind of silly.. Right? Using this logic, does the $10 "Premium Data" also allow you to use unlimited text messages? What about unlimited talk, is that a part of the $10 too?
Why is it that Sprint continues to reply with this response? What would happen if a customer (ex: Jimmy), looked up the HTC EVO plan and saw the description stating that it had unlimited data? Wouldn't Jimmy assume that the other "non-4G" phones have a limit?
If Jimmy went to Sprint.com and clicked on the HTC EVO's Important plan and 4G coverage info, he would notice a nice chart after he clicked on "Speeds" at the top.
Wait, 5GB "MONTHLY DOWNLOAD LIMIT"? Jimmy is confused now.. he's not sure what to do. He doesn't want to get a fine or any extra charge for going over his data and since he's heard so many times that the EVO provides "unlimited" data his most obvious choice is to go with the HTC EVO as it has NO "Monthly Download Limit"!
Now, some people might ask if this chart is maybe for the other 4G devices? Maybe they've linked to the wrong URL! Well, it doesn't appear so, since they've already tailored in the "Premium Data" description under the "4G Plans":
Very confusing right? We can be rest assured these links are for the correct plan, as the URL clearly states: "evo_plan_details.html".
So is it unlimited? Do 3G phones really have a 5GB cap? Does anyone have an answer for Jimmy? Well, actually Jimmy was in luck! While Jimmy was surfing the Sprint.com website, a nice chat representative named James asked him if he needed help!
Jimmy quickly replied, yes! Click the image to read the chat!
So, now Jimmy is confused again. He's told by Sprint.com's website that there is a 5GB limit, but then the chat rep confirmed that there is NO cap!
The last thing the chat rep said to do was contact Sprint! What if he simply sent a BBB complaint? You would expect an official answer, right?
Well, I took the liberty of sending in the BBB complaint the other day for "Jimmy", found in a recent post. Their response to the BBB complaint included this line:
The $10.00 premium data add-on is for unlimited data usage while in 3G/4G Sprint network area.
Yes.. Sprint is telling the BBB that the $10.00 Premium Data add-on is for UNLIMITED Data! But Sprint - if you add this phone to your "Simply Everything" plan, don't you already get UNLIMITED: Text, Talk, and DATA?
If you click on the Samsung Moment's plan details, you'll see this:
OK, so it clearly says Unlimited there - just to clarify!
Sprint - Can you answer the following questions?
Is there any "LIMIT" on any PHONE?
.
If YES - why does everyone continue to say no?
If NO - Why does your HTC EVO description claim that there is one? If all phone plans are unlimited, can you please stop claiming this is a feature of the "Premium Data"? As I previously stated, the definition of "unlimited" is clear. It's infinite, boundless, and unconditional.
I recently spoke with an Executive Analyst as a reply to my BBB complaint. I asked him what unlimited meant and this was his response was that it's for the anticipation of the additional data that an HTC EVO user would use.
Is there maybe a misunderstanding of what the word "unlimited" means? The anticipation.. of additional data.. on an unlimited (infinite, boundless, unconditional) plan, really?
I asked to speak with his superior, so I am going to be speaking with him/her on probably Tuesday, so please read my upcoming posts on this conversation and hopefully we'll get a straight answer!
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