HTC EVO 4G Playbook
Apples vs Oranges
Why are we comparing a 450 Anytime minute plan to an Unlimited Talk plan? Yes, Sprint has unlimited Mobile to Mobile, but AT&T also has roll over minutes. AT&T's 450 minute plan (39.99 with roll over) + $20 text + 29.99 Data = $89.99. So Sprint's only $10 cheaper than the iPhone and also Verizon's Droid Incredible. Verizon's plan is $39.99 + $20 text + 29.99 Data = $89.99, again Sprint is $10 cheaper.
Yes, Sprint is cheaper, but I would like to see the comparison between similar plans. $10 is not $40.
[Editor's note - This is going to be hard to compare Apples to Apples, because no phone plan is exactly the same. I understand this, I'm just trying to show that Sprint is comparing a Sprint 450 minute plan to Verizon/AT&T unlimited plans. Obviously for certain customers, different plans are going to be better. Some family members are all AT&T, or Verizon, or even T-Mobile. I am not disputing their plans, I am asking them to explain the "Premium Data" fee. I am only including this section just to show that they shouldn't treat this as a 100% equal "apple to apple" comparison.]
Why the $10 "Premium Data" fee?
"5GB Cap on 3G"
There is no cap on 3G data on cell phones. This only applies to Mobile Broadband Cards, USB Modems, Imbedded Modems and Phone-As-Modems.
Data Usage Limitation (Mobile Broadband Cards, USB Modems, Imbedded Modems and Phone-As-Modem): The amount of data transmitted over our network is measured in kilobytes (KB), megabytes (MB) or gigabytes (GB). Sprint reserves the right to limit throughput speeds or amount of data transferred; and to deny, terminate, modify, disconnect or suspend service if usage either exceeds (a.) 5GB/month in total, unless specified otherwise or (b.) 300MB/month while off-network roaming. 1024 KB equal 1 MB. 1024 MB equal 1 GB.
Sprint.com chat on 5/30/10 -
3:29:55 PM : Me: Can you answer this? Will the data card be capped at 5GB and will the phone be capped at 5GB if I have the Unlimited Data plan for 69.99?
3:30:26 PM : Robin S.: The data card has a cap of 5GB on the 3G network.
3:30:35 PM : Me: Does the phone have the same cap?
3:30:40 PM : Robin S.: However, the phone does not have such cap.
3:31:05 PM : Robin S.: You can use Unlimited Data on your phone with the $69.99 Everything Data plan.
"Where available, the speed of 4G"
Sprint customers in the non 4G areas will not receive the increased speeds of what the 4G service offers.
"EVO's features and specs make it one of the best phones available."
Aren't we paying $199 (after rebates/offers) for the phone though? How does this fit into the "data" package?
What is a Richer Data Experience?
1. Front and Rear facing camera.
Almost every phone currently comes with a camera now. Does using your camera to record a family BBQ use network data? Even if you were to upload these files to youtube.com using the 3G network, how does that call for an extra $10 a month?
2. Fast Processor
What do faster CPUs do for a phone, especially the processor that is coming out on all the most recent phones? A faster processor makes apps load faster and causes less latency in the user interface. Will the next phone Sprint releases require an extra $5 because it's running a 1.2GHz processor? $7.50 for a dual core? Again, how does a specific technical detail related to a phone unit cause me the extra $10 a month for data usage?
3. 4.3" Display
Does my cable company charge me more because I just upgraded from my 42" HDTV to a 60" screen? Again, how does this affect my "data" usage.
4. 3G/4G Capable
The $10 a month will allow a customer to use the same 3G network that their currently paying for? How does this give me a "rich data experience"? You're able to use the 4G service, but it's only in limited areas.
5. Best Value
What is the value of this "Premium Data" add-on? For most consumers, nothing. What "value" do I get from a larger screen, or faster processor in a data add-on plan? Most people wouldn't associate these hardware features with a data plan. If I have to pay $10 each month for the phone for something that came with the phone, then it appears that I'm paying additional payments for something I've already purchased in full, or you could say that you're leasing the phone with an initial down payment.
[pictures via phonedog.com]
Why would someone in a 3G market buy HTC EVO 4G and pay for the $10 Premium Data?
This question is the one that I've been asking since the start of this website. Why would someone in a non-4G area pay for the $10 "Premium Data" fee. Again, we're told that the EVO offers a bigger screen and a kickstand, Android 2.1 (currently released to Hero and Moment users), and it will provide capabilities never before available on a wireless device. Why are the consumers repeatedly told what the phone does, instead of where the "data" part comes into play? Can't I use all of those features when I'm not in a Sprint network area, or even in airplane mode?
If I can use all of the so called "Rich Data Experience" features when I'm not using Sprint's network, then please explain why I should be charged $10 for a data package. Can we just re-label this as $10 "Premium Phone" fee?
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